Beauty doesn't have rules, and neither should makeup.

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This bareMinerals campaign is all about acceptance and embracing our beauty, using make up to enhance it and not cover it. This idea arose due to conversations I overheard of women expressing their insecurities. I took this as an opportunity to change the narrative and empower women to embrace their unique features. The key message in this campaign,Your Bare Truth, is meant to reach young women that have grown tired of beauty standards and the status quo.