This  TATE campaign is meant to welcome people to visit this art museum with the confidence that they will leave having learnt something new or just refreshing their memory. It is common that people sometimes mistake an artist or a painting, so I intended to play on that knowledge visually in these ads. The key message in this campaign,If you know you know, if you don't we can help, is meant to reach millennials and encourage them to get back to in-person experiences especially after the pandemic.