The binging is real

NETFLIX

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This Netflix campaign is all about becoming so immersed in a movie or a tv show to the extent where it's physically impossible to stop watching. This idea came to life after I personally experienced the sentiment of feeling like a part of my favorite show and not being able to stop talking about it. I took this as an opportunity to create an absolutely relatable and humorous campaign. The key message ,The Binging is Real, is meant to reach young adults that enjoy a night in with their favorite movie or series.